Why has growth stalled — and what will actually move the needle?
Businesses where revenue has plateaued, pipeline is unpredictable, marketing spend is not converting to commercial outcomes, or where the sales function needs structural improvement rather than another pipeline review.
Stalled revenue rarely has a single cause — and that is precisely why it is so hard to fix from the inside. Marketing blames sales, sales blames the product, the MD blames the market, and another quarter passes with effort going into all the wrong places. The Growth & Revenue Audit gives you an outside-in commercial diagnosis. A senior fractional commercial leader assesses your full revenue engine — proposition, pricing, marketing, sales process, pipeline, and customer success — and tells you, with evidence, where revenue is actually being lost and what specifically to do about it.
A structured scoring of your revenue engine across the dimensions that determine whether commercial growth is repeatable. Benchmarked against businesses at your stage and sector — giving the leadership team an objective view of where the engine is performing and where it is leaking.
A ranked register of every commercial issue identified, mapped to its likely revenue impact. Distinguishes between proposition issues (you are not winning the work), conversion issues (you are losing the work you should win), and retention issues (you are losing the customers you already have).
A specific, sequenced plan to address the highest-impact issues. Covers what to fix in the next 30 days, what to change in the next 90 days, and what structural commercial changes are needed in the next 6–12 months. Tied to specific revenue, conversion, and retention outcomes.
A clear recommendation on the type of commercial leadership the business needs next — Fractional CMO, Sales Director, Commercial Director, or a Revenue Engine programme. Includes a view on the right scope, day-rate range, and outcomes to set expectations against.
A senior fractional commercial leader conducts structured interviews with the MD, sales lead, marketing lead, and a sample of customers. Reviews pipeline data, marketing spend, win/loss patterns, customer cohort data, and current commercial strategy. Establishes the baseline view of revenue engine maturity.
Systematic assessment of proposition, pricing, marketing, sales, and customer success against benchmarks for businesses at your stage and sector. Outside-in review of competitive positioning, market signals, and the specific patterns that distinguish growing businesses from plateaued ones.
Compilation of the Commercial Engine Scorecard, Revenue Leakage Register, and Growth Action Plan into a single board-ready report. Presentation to the leadership team with a clear narrative of where revenue is being lost, what to do first, and what each action will deliver commercially.
The Growth & Revenue Audit is a £4,500 fixed-price diagnostic that reviews your commercial engine — marketing, sales, customer success, pricing, and retention — and identifies where revenue is being left on the table. An experienced fractional CMO or commercial director leads the engagement and produces a prioritised action plan tied to specific revenue, margin, and pipeline outcomes.
The audit covers ideal customer profile clarity, market positioning, pricing strategy, demand generation, sales process and pipeline discipline, conversion economics, customer retention and lifetime value, agency and channel performance, and marketing and sales team capability. It also reviews the commercial KPIs the board sees and challenges whether they are actually driving the right behaviour.
It is for ambitious SMEs and scale-ups where revenue growth has stalled, sales cycles are lengthening, win rates are dropping, or marketing investment is producing diminishing returns. It is also valuable ahead of a fundraising round or sale, where investors want to see a credible growth story backed by repeatable commercial process — not just a hopeful forecast.
The audit is a fixed price of £4,500 plus VAT. This covers all interviews, pipeline analysis, customer data review, written report, and board presentation. There are no additional fees and the audit fee is credited against the first three months of any subsequent fractional CMO, commercial director, or Revenue Engine programme engagement.
Two to three weeks. Week one covers kick-off and interviews with the MD, marketing lead, sales lead, and a sample of customers. Week two covers pipeline analysis, CRM review, pricing and margin analysis, and competitor and market benchmarking. Week three produces the written report and the formal board presentation with a prioritised commercial action plan.
You can act on the recommendations yourself, deploy a fractional CMO or commercial director, or engage Leadership Services for the Revenue Engine programme — a packaged six-month engagement that takes a commercial team from stalled to predictable growth. The £4,500 audit fee is credited against the first three months of any subsequent fractional engagement or sector programme, so there is no commercial penalty for starting with an audit.
Your audit comes with a specific, tailored recommendation for the engagement that will deliver the greatest commercial impact. Most clients start with two weeks of receiving the report — with a director who already knows the business, the brief, and the priorities. There are no long-term contracts, no recruitment delays, and no commercial pressure once the audit completes.